Integrated Marketing Campaign Wins Platinum 2018 MarCom Award
On Nov. 1, 2018, the Association of Marketing and Communication Professionals (AMCP) awarded a Platinum 2018 MarCom Award to W. BRADFORD, a digital marketing agency that tapped The Postcard Agency to support the development and execution of the award-winning “Color & White” integrated marketing campaign for Soraa, a high-end LED manufacturer headquartered in Silicon Valley.
The MarCom Awards are the world’s largest creative competition. More than 6,000 print and digital entries are submitted annually, with only 15 percent of entries earning Platinum recognition.
“We are thrilled to be recognized for helping W. BRADFORD and Soraa create an integrated marketing campaign worthy of such prestigious recognition,” said Jonathan Ochart, CEO of The Postcard Agency. “We continue to serve as an integral contributor in W. BRADFORD’s commitment to elevating Soraa’s approach to instilling excitement and understanding complex lighting technologies.”
The Postcard Agency supported W. BRADFORD in the development of the educational integrated marketing campaign. The campaign’s objective was to help Soraa’s audience better understand technical and scientific information related to accurate color rendering. The multiplatform campaign included video, web, social, influencer relations, sales collateral and promotional item development. The Postcard Agency served as a close collaborator with W. BRADFORD to execute the campaign’s web, social, influencer and sales collateral content.
“The Postcard Agency is a strong match for the sensibilities required for understanding Soraa’s audience and corporate and creative strategies,” said Will Sears, President and CEO of W. BRADFORD. “We continue to build synergy with The Postcard Agency as we seek to impact brands such as Soraa with conversation-starting work.”
About The Postcard Agency
The Postcard Agency connects brands with target audiences through dynamic digital, social media and content marketing strategies. Crafty and creative, the Miami-based agency reinvigorates brands with imaginative and business-driven campaigns.
About W. BRADFORD
W. BRADFORD is an award-winning digital marketing and branding agency based in Miami, Florida. Through provocative creative, strategic and interactive capabilities, the agency serves an international roster of clients across diverse industries and at all stages of business growth – from startup to established enterprise.
About Soraa, Inc.
Since 2008, Soraa has focused on delivering a unique LED lighting experience, with the singular purpose of leading the world in superior lighting products where color matters. Pioneering LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa’s full-spectrum lamps and fixture products have superior color rendering and beam characteristics compared to others using LEDs created from non-native substrates. Soraa is based in Fremont, California, where it manufactures its LEDs.