Cross-Channel Marketing Case Study: Glass & Plate Restaurant

We Supported the Successful Launch of a Locally-Owned Restaurant

Our team loves food. We also love supporting local businesses and restaurants. When Glass & Plate owners Justin and Cristina Ward reached out to us to support the launch of their new San Antonio restaurant with a cross-channel marketing strategy, we couldn’t wait to get started.

The Wards wanted a marketing partner that could establish their restaurant’s brand and presence across digital platforms. They requested a beautiful yet user-friendly website that showcased Glass & Plate’s menu and location. They also wanted to get the word out before their grand opening, so we implemented a strong SEO, social media and email marketing strategy that generated thousands of website visits and hundreds of phone calls during the restaurant’s first month in business.

Client Feedback

  • You guys did a great job and were extremely helpful. Thank you, and thank your amazing team, for all of their work and support!

    Justin Ward
    Owner, Glass & Plate Restaurant

Client Feedback

  • You guys did a great job and were extremely helpful. Thank you, and thank your amazing team, for all of their work and support!

    Justin Ward
    Owner, Glass & Plate Restaurant
cross-channel marketing case study restaurant

Client Objectives

  • Design a beautiful, user-friendly Squarespace website
  • Encourage online orders
  • Design custom, easy-to-edit print and digital menus
  • Showcase the restaurant’s wide variety of menu offerings
  • Increase organic search traffic to bring in new customers
  • Tell the owners’ stories in an authentic, engaging manner
  • Establish the restaurant’s brand with a new color palette and imagery
  • Generate excitement before the restaurant’s grand opening

Cross-Channel Marketing Campaign Successes

  • Our web design, branding, SEO, social media and email marketing strategies worked together to establish Glass & Plate as a preeminent San Antonio restaurant
  • The Postcard Agency built a custom Squarespace website featuring the restaurant’s lunch, dinner and brunch menus, encouraging visitors to explore dishes before and during their dining experience
  • We integrated online ordering capabilities throughout the site to spark more sales
  • Our content marketers wrote engaging website copy showcasing the restaurant’s delicious meals, quality service and inspiring story¬†
  • Then, our SEO pros optimized every page with competitive local keywords with high monthly search volumes
  • As a result of our web design, content marketing and SEO strategy, the restaurant’s website generated significant organic search traffic, phone calls and direction requests during its very first month (see data below)
  • Our branding team revamped the restaurant’s color palette and incorporated food-related textures (wine, herbs, etc.) across marketing channels to highlight menu offerings. We also designed the restaurant’s menus in a way that enabled the restaurant owners to make quick updates on the fly.
  • An engaging social media strategy cultivated a loyal fan base before the restaurant’s launch, setting the business up for success
  • A smart email marketing strategy encouraged dozens of contacts to attend the restaurant’s grand opening, generating strong online reviews and word of mouth referrals to affirm Glass & Plate’s credibility

Success By The Numbers

As a result of our restaurant web design, branding, SEO, social media and email marketing services, our client experienced the following growth during its first month in business:
12,834
people found the restaurant on Google during first month
3,300
web visits during first month
6,700
pageviews during first month
211
people asked for directions via Google Search during first month
1,782
people visited the website via Google Search during first month
128
people called the restaurant via Google Search during first month
74%
average email open rate
47.1%
average email click rate

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