Broadway Husbands

National Influencer PR Campaign

Inspiring People to Live Their Best Lives

Bret Shuford and Stephen Hanna, also known as the “Broadway Husbands” to their 100,000+ Instagram followers and YouTube subscribers, inspire people to live their best lives in every way possible through their fun, dynamic social media presence. The business owners, parents and influencers share their performing arts experience and career coaching knowledge to help creatives and entrepreneurs build successful personal brands and businesses of their own while celebrating their authenticity.

Generating 11.5 Million Media Impressions

Bret and Stephen wanted to share their knowledge and expertise related to the performing arts, entrepreneurship, parenting, surrogacy and the LGBTQ+ experience to encourage people from all walks of life to live each day to the fullest — whether as parents, performers, creatives, business owners or all of the above.

As an award-winning marketing and PR agency with influencer PR experience, we were well-positioned to launch an impactful campaign that generated an estimated 11.5 million media impressions for the Broadway Husbands brand with more than 15 placements — including an 8-minute live TV segment on Houston’s NBC station. Learn how we made it happen.

Reaching Key Target Audiences Nationwide

We secured coverage for Bret and Stephen in the following media outlets:

PR Campaign Objectives

Establish the Broadway Husbands brand as a welcoming destination for everyone, no matter where someone may be in their personal journey
Increase visibility and awareness to build follower base and secure brand partnerships
Remove stigmas around surrogacy through education and promote a more accepting, label-free world
Cultivate and inspire an audience of people who want to live their best lives — whether as parents, performers, creatives, entrepreneurs or all of the above
Expand audience base with thoughtful, timely, and inclusive stories representing genuine human experiences

Learn how we generated 11.5 million earned media impressions with a dynamic influencer PR campaign for the Broadway Husbands.

Influencer PR Campaign Successes

We developed a robust influencer PR strategy and outreach plan that showcased Bret and Stephen’s unique story and value propositions in a bold, dynamic manner, enabling us to meet all of the client’s objectives listed above in just 3 months
We secured 10+ features and 15+ placements for the client, generating an estimated 11,580,000 media impressions for the Broadway Husbands brand
Big wins for the client included an 8-minute live interview segment on Houston Life, a lifestyle segment on Houston’s NBC station, and a cover story on First Time Parent Magazine, a popular parenting resource
Bret and Stephen were featured in a wide range of media outlets popular among their target audiences, including national entertainment outlets like Playbill, local outlets like Houston Life (NBC), LGBTQ+ outlets like Pride & Equality Magazine and Gay & Lesbian Review, and parenting outlets like First Time Parent Magazine
Through these features, the couple successfully shared their story and expertise with target audiences in a meaningful, relatable manner across all verticals: performing arts, entrepreneurship, parenting, surrogacy and the LGBTQ+ experience
The client was featured in a wide range of media channels, further enabling them to reach audiences from multiple angles: Live TV, live radio, print and digital magazines (including a cover story and cover mention), podcasts and online features
These features further elevated the client’s brand, ultimately supporting their goals of securing more social media followers and sparking conversations with companies for meaningful, ongoing brand partnerships