Sage Business Counsel

360-Degree Law Firm Marketing Case Study

Empowering Business Owners to Level Up with Confidence

Running a business is complicated, and many business owners don’t have the time, expertise or people power to achieve their most critical goals. Sage Business Counsel provides business owners a unique blend of results-driven legal and business planning services to help them navigate a wide range of challenges and level up with confidence.

360-Degree Marketing Program Management

The law firm was ready to enter a new chapter of growth and needed a marketing agency partner who could support that growth. We developed and executed an intensive, multipronged marketing strategy to maximize the firm’s efforts, enabling the brand to reach and engage more audiences than ever before with educational content, valuable resources and compelling stories. Discover how we wielded our expertise in the legal and professional services arenas to establish the firm as the go-to resource for businesses seeking sustainable growth with a 360-degree marketing program.

Fan Mail

"The Postcard Agency is absolutely excellent at what they do. We have seen a dramatic impact in working with them for just 6 months following some less than stellar experiences with other marketing agencies. If you’re looking for a professional, responsive, and tuned-in marketing agency, look no further!"

— Danielle Hudson Laughlin, Founding Attorney

Business & Marketing Objectives

  • Build awareness, credibility, and trust among target audiences and industries
  • Establish the brand as a welcoming, proactive and relationship-driven partner
  • Assert leadership in the legal and business planning arenas for businesses in key industries
  • Build a strong sense of community
  • Educate audiences about core services and programs
  • Expand audience base with thoughtful, timely and valuable content
We enabled our client to expand its business with a 360-degree law firm marketing program that brought in 500+ email subscribers and more.

360-Degree Marketing Program Successes

  • We developed and launched a custom law firm marketing strategy that accomplished all of the client’s objectives listed above, generating more engagement and leads for the business than ever before (see data in the following section)
  • Providing 360-degree marketing program management support enabled the firm’s leadership to focus on doing what they do best: providing exceptional business and legal services to entrepreneurs while building their own business 
  • The client’s website now ranks on the first page of Google for several competitive keywords, with average keyword position increasing by 70% in just 6 months as a result of our SEO strategy 
  • A robust content marketing strategy transformed the client’s blog into a popular destination for business and legal-related tips and insights, all while asserting the firm’s thought leadership and committment to the community
  • Social media engagement skyrocketed across all platforms, including Facebook, Twitter, LinkedIn and Instagram, further deepening relationships with the community while inviting new audiences to follow the brand 
  • Monthly email newsletters consistently break engagement records, with average open rates and click rates exceeding industry averages 
  • Developing informative and effective landing pages has brought in 500+ new email subscribers in just one month’s time

Law Firm Marketing Successes

We achieved the following wins for our client just 6 months after executing our law firm marketing strategy:
44%
increase in website visitors via organic search
60%
increase in website visitors via social media
500+
new email subscribers
631%
increase in Facebook engagement
130%
increase in LinkedIn engagement
2,900%
increase in new Instagram followers

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