Smoothie King

Local PR Campaign Case Study

Launching New Menu Items in a Diverse Market with a Robust Local PR Campaign

Smoothie King is beloved nationwide for its delicious smoothies made from whole fruits and organic vegetables. As the Dallas-based brand prepared to launch its new line of Smoothie Bowls exclusively in San Antonio, its marketing team tapped us to plan and launch a local PR campaign that asserted its position as the go-to destination for refreshing and satisfying treats.

In addition to launching a successful public relations campaign that amassed an estimated 23.7 million earned media impressions in just two days, we organized two high-impact event marketing activations to deepen the brand’s connections with San Antonio residents. 

Read our local PR campaign case study to learn how we secured millions of media impressions for Smoothie King’s Smoothie Bowls launch across San Antonio’s top news and lifestyle media outlets.

Learn how we generated more than 23 million earned media impressions for Smoothie King with a high-impact local PR campaign.

Quality Media Coverage Across Platforms

We secured in-depth media coverage for Smoothie King across traditional and digital media platforms, including:

Client Testimonial

"When searching for a local San Antonio, Texas PR agency to help Smoothie King launch our Smoothie Bowls test, we hit the jackpot with Jonathan Ochart and The Postcard Agency. Our experience working with Jonathan and his team was exceptional. Their attention to detail, creative approach, and strong execution of our launch events was a massive part of the success of our Smoothie Bowls launch in the San Antonio market. We highly recommend Jonathan Ochart and The Postcard Agency and look forward to working with him again in the future."

— Smoothie King Marketing Team

Learn how we secured 23.7 million earned media impressions for Smoothie King with our local PR campaign

Success By The Numbers

We achieved the following wins for our client:
23.7 million
earned media impressions
8
media mentions after one PR program
1,000+
thousands of in-person interactions with San Antonio residents
#1
page of Google search results for competitive keywords

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