Mental Health Marketing & PR Case Study: LGBTQ Therapy Space

Introducing a New Online Therapy Platform to Diverse Audiences

LGBTQ Therapy Space is the first LGBTQ-owned and operated national online therapy platform for the LGBTQ+ community. The platform connects LGBTQ+ clients with quality local licensed therapists who have a first-hand knowledge of the challenges and experiences LGBTQ+ people face. A service of this magnitude required an experienced mental health marketing and public relations partner to bring its brand to the forefront.

Jake Myers, a Licensed Marriage and Family Therapist, founded LGBTQ Therapy Space in 2021. He recognized a need for LGBTQ-affirmative therapists nationwide, prompting him to launch the innovative mental health platform.

Myers reached out to us to help establish the platform’s position as the first LGBTQ-owned and operated online therapy platform in the United States. As a Certified LGBT Business Enterprise, we were uniquely positioned to develop and execute a mental health marketing and PR strategy that secured quality media coverage and generated meaningful growth across the brand’s social media platforms and SEO efforts.

Quality Media Coverage Across Platforms

We secured media coverage for LGBTQ Therapy Space across traditional and digital media platforms, including:

Fan Mail

"My company was brand new, so there was a lot of work ahead, but we are really on track now and moving in the right direction, and a lot of that is due to The Postcard Agency. We did a press outreach that included some great media training, got some great articles published, built a social media following, and are now ranking on Google for a bunch of different keywords. What more can you ask for?! I felt very "seen" in our calls, and like I had someone on my side. Great agency!"

— Jake Myers, Owner of LGBTQ Therapy Space

Learn how we secured 20+ media mentions for LGBTQ Therapy Space through our mental health marketing & PR campaign

lgbtq therapy mental health marketing and PR case study

Client Objectives

  • Secure quality media coverage in local, regional and national outlets
  • Build credibility and excitement around the LGBTQ Therapy Space brand
  • Grow a community of clients who are seeking safe, LGBTQ-friendly therapy spaces
  • Boost organic search traffic with competitive therapy-related keywords
  • Establish the brand as a welcoming resource for everyone, no matter where they are in their journey
  • Build a strong sense of community and encourage audiences to live authentically
  • Increase brand visibility among LGBTQ+ individuals, couples and licensed therapists
  • Secure more consultations and new clients

Mental Health Marketing & PR Campaign Successes

  • We secured 20+ media mentions for LGBTQ Therapy Space spanning a wide range of media channels, including digital magazines, blogs, podcasts, newspapers, television and radio. Read our press release.
  • Coverage ranged from magazine and podcast interviews, Q&As and by-lined articles that generated millions of media impressions
  • Local, national and international media outlets covered LGBTQ Therapy Space and its counseling services, including mainstream, LGBTQ+ and health & wellness media brands
  • Our media training team equipped Myers with solid talking points and communication best practices to help him ace every interview with confidence. A number of reporters invited Myers to write monthly columns. One television news program invited Myers to become a co-host as well.
  • A robust digital PR campaign secured 100+ backlinks for lgbtqtherapyspace.com to strengthen the site’s SEO efforts
  • Our SEO strategy brought lgbtqtherapyspace.com to the first page of Google search results for several competitive keywords with high search volumes, leading to significant increases in quality organic search traffic and consultation signups 
  • Emphasizing the therapists’ mental health expertise enabled the brand to convey its thought leadership in the health and wellness space, enabling the brand to build relationships with audiences seeking advice
  • A dynamic social media strategy generated significant follower and engagement growth across all platforms, especially on Instagram and Twitter. The brand’s social channels share helpful mental health tips tailored to the LGBTQ+ community, all while celebrating diversity and community leaders.

Success By The Numbers

As a result of our mental health marketing and PR campaigns, our client experienced the following growth:
20+
media mentions after one PR program
100+
new backlinks from media after PR program
8,700%
increase in new Instagram followers after 3 months
5,549%
increase in Instagram impressions after 3 months
9.04%
LinkedIn engagement rate after 3 months
1,100%
increase in LinkedIn clicks after 3 months
8,100%
increase in new Twitter followers after 3 months
3,100%
increase in Twitter retweets after 3 months
2x
doubled online consultation signups via organic search traffic after one month of SEO strategy
146%
increase in new website visitors via organic search traffic after one month of SEO strategy
113%
increase in website visitors via organic search traffic after one month of SEO strategy
$5,522
value of website's organic search traffic based on the cost of getting the same traffic through Google Ads for one month

Mental Health Marketing & PR Services Provided:

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