Miami Beach Pride

Marketing & PR Case Study

The Postcard Agency wielded its marketing and public relations expertise, creative flair and passion for supporting Miami Beach Pride’s mission and legacy to attract more than 170,000 attendees to the annual parade and festival. Through our efforts, the Miami Beach-based organization saw astronomical monthly and year-over-year growth across all social media and email marketing channels, along with impactful coverage in mainstream media and LGBTQ+ publications.

Inspiring Millions of People with a Robust Pride Marketing & PR Strategy

Miami Beach Pride produces one of the largest festivals in the City of Miami Beach, which is attended by more than 150,000 people each year. The nonprofit organization tapped The Postcard Agency to reach and engage more local, national and international audiences, encourage tourism, enhance brand awareness, boost event attendance and secure and showcase sponsors. Our team delivered strategic Pride marketing and public relations services to achieve these goals for Miami Beach Pride. Continue reading our Pride marketing and PR case study to learn about our unique approach.

PR Case Study Highlight: Uplifting Audiences Across Media Platforms

Our public relations pros designed a custom PR strategy to inspire local, national and international audiences to join Miami Beach Pride for its annual celebration
The Postcard Agency secured more than 300 million media impressions by leveraging its strong relationships with the media, along with aggressive yet personalized outreach methods
Newspaper articles, magazine spreads, live television segments, a national flyaway radio contest and blog posts by influencers highlighted Miami Beach Pride’s community initiatives while driving tourism to the City of Miami Beach
Additionally, our public relations team helped Miami Beach Pride share its diversity initiatives in a thoughtful, sensitive and impactful manner, establishing the organization’s dedication to serving all members of the diverse LGBTQ+ community worldwide

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Inspiring Audiences on Instagram & Beyond

Social Media Marketing Campaign Case Study

The Postcard Agency developed and shared hundreds of social media posts across Instagram, Facebook and Twitter to generate excitement around the organization’s annual events
Maintaining an active social media presence across all channels, sharing user-generated content and engaging with followers led to a record-breaking marketing program (in terms of total impressions and engagements)
Collaborating with celebrities, government officials, sponsors and media outlets further amplified the organization’s reach and influence
A strategic paid social media plan across Facebook and Instagram with English and Spanish-language posts raised the organization’s profile in key international markets
Timely and creative social media campaigns for Black History Month in February, Pride Month in June and Transgender Awareness Week in November, for example, kept Miami Beach Pride top of mind year-round while empowering audiences to embrace their authentic selves

Engage Audiences on Social Media

Email Marketing Case Study

The Postcard Agency developed and distributed dozens of emails to the nonprofit organization’s newsletter subscribers ahead of and during its festival
Testing and refining subject lines and email copy led to an increase in email open rates
Enhancing the client’s email template design with clickable headers, content sections, buttons and graphics contributed an increase in click rates
A newsletter sign up contest across social media channels secured several new email subscribers ahead of the festival

Keep Your Audiences Informed

Marketing & PR Successes by the Numbers

Miami Beach Pride experienced the following growth as a result of our results-driven services:

2,640%

increase in Instagram likes after 3 months

126%

increase in Facebook comments year-over-year

708%

increase in Twitter likes year-over-year

19%

increase in email opens after 3 months

2,851%

increase in web users via social media referrals after 3 months

975%

increase in Twitter replies year-over-year

778%

increase in Facebook link clicks year-over-year

1,063%

increase in Instagram comments after 3 months

Services Provided

Public Relations & Media Sponsorship Management
Social Media Marketing
Email Marketing
Graphic Design Management

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