Miami Beach Pride

Marketing & PR Case Study

Inspiring Millions of People with a Robust Pride Marketing & PR Strategy

Miami Beach Pride produces one of the largest festivals in the City of Miami Beach, which is attended by more than 150,000 people each year. The nonprofit organization tapped The Postcard Agency to reach and engage more local, national and international audiences, encourage tourism, enhance brand awareness, boost event attendance and secure and showcase sponsors. Our team delivered strategic Pride marketing and public relations services to achieve these goals for Miami Beach Pride. Continue reading our Pride marketing and PR case study to learn about our unique approach.

The Postcard Agency wielded its LGBTQ+ and nonprofit expertise, creative flair and passion to support the organization’s mission and legacy while achieving essential marketing and PR goals. Through our efforts, the Miami Beach-based organization saw astronomical monthly and year-over-year growth across all social media and email marketing channels. Our public relations team also secured impactful coverage for the organization. 

Discover how we helped Miami Beach Pride strengthen its community ties in Miami and beyond

PR Case Study Highlight: Uplifting Audiences Across Media Platforms

  • Our public relations pros designed a custom PR strategy to inspire local, national and international audiences to join Miami Beach Pride for its annual celebration
  • The Postcard Agency secured more than 300 million media impressions by leveraging its strong relationships with the media, along with aggressive yet personalized outreach methods 
  • Newspaper articles, magazine spreads, live television segments, a national flyaway radio contest and blog posts by influencers highlighted Miami Beach Pride’s community initiatives while driving tourism to the City of Miami Beach  
  • Additionally, our public relations team helped Miami Beach Pride share its diversity initiatives in a thoughtful, sensitive and impactful manner, establishing the organization’s dedication to serving all members of the diverse LGBTQ+ community worldwide

Explore the media coverage we secured
for Miami Beach Pride

Social Media Marketing Campaign Case Study

  • The Postcard Agency developed and shared hundreds of social media posts across Instagram, Facebook and Twitter to generate excitement around the organization’s annual events
  • Maintaining an active social media presence across all channels, sharing user-generated content and engaging with followers led to a record-breaking marketing program (in terms of total impressions and engagements)
  • Collaborating with celebrities, government officials, sponsors and media outlets further amplified the organization’s reach and influence
  • A strategic paid social media plan across Facebook and Instagram with English and Spanish-language posts raised the organization’s profile in key international markets
  • Timely and creative social media campaigns for Black History Month in February, Pride Month in June and Transgender Awareness Week in November, for example, kept Miami Beach Pride top of mind year-round while empowering audiences to embrace their authentic selves

Inspiring Audiences on Instagram & Beyond

Email Marketing Case Study

  • The Postcard Agency developed and distributed dozens of emails to the nonprofit organization’s newsletter subscribers ahead of and during its festival
  • Testing and refining subject lines and email copy led to an increase in email open rates
  • Enhancing the client’s email template design with clickable headers, content sections, buttons and graphics contributed an increase in click rates
  • A newsletter sign up contest across social media channels secured several new email subscribers ahead of the festival

Marketing & PR Successes by the Numbers

Miami Beach Pride experienced the following growth as a result of our results-driven services:
increase in Instagram likes after 3 months
increase in Facebook comments year-over-year
increase in Twitter likes year-over-year
increase in email opens after 3 months
increase in web users via social media referrals after 3 months
increase in Twitter replies year-over-year
increase in Facebook link clicks year-over-year
increase in Instagram comments after 3 months

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