National Public Relations Campaign
Learn how we reached more than 161 million potential readers for Propense.ai, a new SaaS platform using AI technology to improve client service and drive cross-selling revenue for professional services firms.
Combining AI technology with data science, user psychology, human behavior and industry insights, Propense.ai is the first SaaS platform of its kind. The platform anticipates client needs and streamlines the sales experience for accounting and legal professionals by providing them with highly probable cross-selling recommendations for existing customers, maximizing revenue opportunities for professional services firms.
When the platform raised $3 million in its first round of seed funding led by Harlem Capital, its founders reached out to us to write and send a press release announcing the news while generating buzz for the platform across the professional services industry.
More than 300 media outlets picked up the press release announcing the seed funding news, including AP News and NBC, CBS, ABC and FOX affiliates.
Fifteen media outlets went beyond press release pickups and provided original coverage in the form of features and mentions. The majority of outlets included trade publications trusted by target audiences, including Accounting Today, Law360 and Inside Public Accounting.
Overall, this campaign secured 383 pieces of online media coverage, resulting in a total of 161.7 million potential readers while elevating Propense.ai’s credibility and authority in the realm of artificial intelligence and how it’s transforming the way accounting and legal professionals serve their clients.
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