Spa Marketing & PR Case Study: Creme de la Creme Wellness

We Positioned a Local Spa as a National Leader in the Natural Wellness Space

Health and wellness should be affordable to everyone. That was the premise of Creme de la Creme Vegan Wellness, the first vegan spa franchise in the U.S. As major advocates of natural products and self-care, we were honored to plan and execute a successful spa marketing and public relations strategy for the growing business based in San Antonio.

After determining the business’ goals, target audiences and value propositions, we developed a spa marketing strategy that generated unprecedented engagement and audience growth for the brand across all social media channels. We also secured thousands of media impressions for the spa with our public relations strategy. Continue reading to learn how we cemented the brand’s status as the leading vegan wellness destination in the U.S. in a bold new way.

Learn how we helped establish the spa as the ultimate natural wellness destination in Texas and beyond

Learn how we helped establish the spa as the ultimate natural wellness destination in Texas and beyond

Client Objectives

  • Support the spa in setting more appointments, securing more spa memberships, introducing retail products and enhancing the customer experience across all marketing channels
  • Expand audience base across social media platforms, including Instagram, Facebook, LinkedIn and Pinterest
  • Connect with prospective franchise owners and explain the benefits of owning a spa franchise
  • Reach a wider audience and build brand awareness through public relations initiatives

Spa Marketing & PR Campaign Successes

  • We developed and implemented a custom social media marketing and public relations strategy that established the spa as the ultimate natural wellness destination in Texas
  • Creative, informative and actionable social media posts motivated audiences to explore the spa’s unique services and products, generating astronomical engagement and follower growth in just one month (see data below)
  • Custom graphics featuring the spa’s color palette brought a more cohesive, consistent feel to the brand’s social media platforms as well, supporting the owner’s goal of evoking a sense of luxury and refinement across all customer touchpoints
  • An informed social media presence cemented the spa’s key mission: to promote self-care and natural healing for everyone — and audiences took notice 
  • Our PR team wrote and distributed a press release announcing the spa’s latest services and product lines. By positioning the spa as a leader in the vegan and natural wellness spaces, we secured quality media coverage that conveyed the brand’s core value propositions.
  • We also established strong ties between the client and global health and wellness media outlets to inspire future collaborations 
  • All marketing and PR pieces supported the spa’s goal to set more appointments, increase spa memberships and launch retail products through clear, consistent messaging paired with eye-catching graphics

Success By The Numbers

Our client's reach grew astronomically as a result of our spa marketing and public relations services. After one month, the spa experienced:
614%
increase in Instagram engagements month over month
95%
increase in Instagram followers month over month
146%
increase in Facebook link clicks month over month
159
159 new Facebook followers in one month
300%
increase in LinkedIn clicks month over month
250%
increase in LinkedIn followers month over month
776%
increase in Pinterest followers month over month
400%
increase in Pinterest engagements month over month

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