Nonprofits hold a special place in our hearts. When Zo Asmail, founder and managing director of Minionz, told us he launched a TikTok fundraising event that raised $165,000 for The Trevor Project, we couldn’t wait to learn more. Asmail wanted to share the news with diverse and tech-savvy audiences, and he chose to work with us to make it happen. Continue reading to learn how our TikTok PR campaign achieved his goals and generated 23 million media impressions across mainstream, marketing, technology and LGBTQ+ media outlets.
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