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Custom Website Design & Marketing Case Study

Generating a 300% increase in leads for PBS National Sales

We’re honored to work with clients like PBS and PBS National Sales, a media sponsorship sales organization representing the largest collection of PBS content available. In 2019, our team helped PBS National Sales achieve a number of marketing, branding and business objectives with a comprehensive suite of custom website design and marketing services. In 2021, we worked with PBS National Sales again to revamp the website to support new business objectives.

Launching an award-winning website and digital presence

Through award-winning custom website design, branding, search engine optimization (SEO), social media, email marketing, video and graphic design services, our agency helped the Arlington, Virginia-based brand refresh its digital presence, reach and engage target audiences and generate quality leads. Continue reading to explore our custom web design and marketing capabilities.

View the website before and after our design project

custom website design case study pbs national sales

Client Feedback

  • “

    The Postcard Agency has worked extensively with my company, PBS National Sales to develop a marketing and outreach plan for the purpose of generating in-bound sponsorship leads. I’ve been extremely pleased with everything they have recommended and helped implement. I consider them as a trusted partner for our organization!

    Adam Gronski
    Head of PBS National Sales
  • “

    Hiring The Postcard Agency to transform the PBS National sales website and ramp up our social posts was the smartest decision I’ve ever made! Jonathan and his team are super talented creative geniuses who are so easy to work with. They met deadlines, were quick to understand what we were trying to convey and used cutting edge tools and ideas to give our brand a fresh look.

    Patricia Cervini
    Senior Manager, PBS Sponsorship Sales

Client Feedback

  • “

    The Postcard Agency has worked extensively with my company, PBS National Sales to develop a marketing and outreach plan for the purpose of generating in-bound sponsorship leads. I’ve been extremely pleased with everything they have recommended and helped implement. I consider them as a trusted partner for our organization!

    Adam Gronski
    Head of PBS National Sales
  • “

    Hiring The Postcard Agency to transform the PBS National sales website and ramp up our social posts was the smartest decision I’ve ever made! They met deadlines, were quick to understand what we were trying to convey and used cutting edge tools and ideas to give our brand a fresh look.

    Patricia Cervini
    Senior Manager, PBS Sponsorship Sales

Custom Website Design & Marketing Objectives

  • Build a beautiful, user-friendly and custom website communicating the benefits of PBS sponsorship to national advertisers
  • Generate quality leads across digital platforms
  • Increase email open and click rates while securing more email subscribers
  • Boost engagement across social media channels
custom website design case study pbs national sales

Custom Website Design & Marketing Successes

  • Designed an award-winning website recognized with a Gold dotCOMM Award
  • Generated a record-breaking number of quality leads thanks to a well-researched SEO strategy and a fresh website design keeping target audiences’ search and website behaviors in mind
  • The new custom website design also broke records for average session length and pages per session 
  • Broke records for open rates, click rates and email subscribers by creating a new email template, designing eye-catching graphics and A/B testing
  • Broke records for audience engagement and new followers across the brand’s Twitter and LinkedIn platforms with a mix of B2B, news and company culture-related content
  • Created modern videos, sales collateral and graphics touting the legacy of a 50-year-old brand

Engaging Audiences On LinkedIn & Twitter

PBS Commercialism Study Video

Our team created this video to convey the benefits of PBS sponsorship to media buyers, CMOs and business owners.

Sales Collateral

We also designed a robust sales presentation deck for PBS National Sales featuring beautiful graphics, custom textures and branded icons to showcase the power of PBS sponsorship to potential sponsors. 

Success By The Numbers

As a result of our marketing and custom website design services, PBS National Sales experienced the following growth:
300%
increase in quality leads after 3 months of web design and SEO strategy
40%
increase in page views after 3 months of SEO strategy
43%
increase in clicks after 1 month of email marketing strategy
620%
increase in email subscribers after 3 months
300%
increase in LinkedIn followers in 1 month
175%
increase in Twitter link clicks after 1 month
107%
increase in LinkedIn impressions after 1 month
121%
increase in Twitter retweets after 1 month

Services Provided

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