Marketing & Web Design Case Study

Serving PBS National Sales

We’re honored to work with clients like PBS and PBS National Sales, a media sponsorship sales organization representing the largest collection of PBS content available. Our team helped PBS National Sales achieve a number of marketing, branding and business objectives with a comprehensive suite of services.

Through website design, branding, search engine optimization (SEO), social media, email marketing and design services, our agency helped the Arlington, Virginia-based brand refresh its digital presence, reach and engage target audiences and generate quality leads. Continue reading to explore our marketing and web design case study.

Learn how we helped PBS National Sales refresh its brand and digital presence

Objectives

  • Build a beautiful, user-friendly website communicating the benefits of PBS sponsorship to national advertisers
  • Generate quality leads across digital platforms
  • Increase email open and click rates while securing more email subscribers
  • Boost engagement across social media channels
web design case study pbs national sales

Successes

  • Designed an award-winning website recognized with a Gold dotCOMM Award
  • Generated a record-breaking number of quality leads thanks to well-researched SEO strategy and a fresh website design keeping target audiences’ search and website behaviors in mind
  • The new website design also broke records for average session length and pages per session 
  • Broke records for open rates, click rates and email subscribers by creating a new email template, designing eye-catching graphics and A/B testing
  • Broke records for audience engagement and new followers across the brand’s Twitter and LinkedIn platforms with a mix of B2B, news and company culture-related content
  • Created modern videos, sales collateral and graphics touting the legacy of a 50-year-old brand

Before Website Design

After Website Design

Engaging Audiences On LinkedIn & Twitter

Engaging Audiences On LinkedIn & Twitter

Success By The Numbers

As a result of our marketing and web design services, PBS National Sales experienced the following growth:
300%
increase in quality leads after 3 months of web design and SEO strategy
40%
increase in page views after 3 months of SEO strategy
43%
increase in clicks after 1 month of email marketing strategy
620%
increase in email subscribers after 3 months
300%
increase in LinkedIn followers in 1 month
175%
increase in Twitter link clicks after 1 month
107%
increase in LinkedIn impressions after 1 month
121%
increase in Twitter retweets after 1 month

Reach Out for a Free consultation

learn how we can help you refresh your website and digital presence

Reach Out for a Free consultation

learn how we can help you refresh your website and digital presence