Marketing & Web Design Case Study

Serving PBS National Sales

We’re honored to work with clients like PBS and PBS National Sales, a media sponsorship sales organization representing the largest collection of PBS content available. Our team helped PBS National Sales achieve a number of marketing, branding and business objectives with a comprehensive suite of services.

Through website design, branding, search engine optimization (SEO), social media, email marketing and design services, our agency helped the Arlington, Virginia-based brand refresh its digital presence, reach and engage target audiences and generate quality leads. Continue reading to explore our marketing and web design case study.

Learn how we helped PBS National Sales refresh its brand and digital presence

Objectives

Build a beautiful, user-friendly website communicating the benefits of PBS sponsorship to national advertisers
Generate quality leads across digital platforms
Increase email open and click rates while securing more email subscribers
Boost engagement across social media channels

web design case study pbs national sales

Successes

Designed an award-winning website recognized with a Gold dotCOMM Award
Generated a record-breaking number of quality leads thanks to well-researched SEO strategy and a fresh website design keeping target audiences’ search and website behaviors in mind
The new website design also broke records for average session length and pages per session
Broke records for open rates, click rates and email subscribers by creating a new email template, designing eye-catching graphics and A/B testing
Broke records for audience engagement and new followers across the brand’s Twitter and LinkedIn platforms with a mix of B2B, news and company culture-related content
Created modern videos, sales collateral and graphics touting the legacy of a 50-year-old brand

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