Custom Website Design & Marketing Case Study

Serving PBS National Sales

We’re honored to work with clients like PBS and PBS National Sales, a media sponsorship sales organization representing the largest collection of PBS content available. Our team helped PBS National Sales achieve a number of marketing, branding and business objectives with a comprehensive suite of custom website design and marketing services.

Through custom website design, branding, search engine optimization (SEO), social media, email marketing, video and graphic design services, our agency helped the Arlington, Virginia-based brand refresh its digital presence, reach and engage target audiences and generate quality leads. Continue reading to explore our custom web design and marketing capabilities.

View the website before and after our design project

custom website design case study pbs national sales

Client Feedback

“
The Postcard Agency has worked extensively with my company, PBS National Sales to develop a marketing and outreach plan for the purpose of generating in-bound sponsorship leads. I’ve been extremely pleased with everything they have recommended and helped implement. I consider them as a trusted partner for our organization!

Adam Gronski
Head of PBS National Sales
“
Hiring The Postcard Agency to transform the PBS National sales website and ramp up our social posts was the smartest decision I’ve ever made! Jonathan and his team are super talented creative geniuses who are so easy to work with. They met deadlines, were quick to understand what we were trying to convey and used cutting edge tools and ideas to give our brand a fresh look.

Patricia Cervini
Senior Manager, PBS Sponsorship Sales

Client Feedback

“
The Postcard Agency has worked extensively with my company, PBS National Sales to develop a marketing and outreach plan for the purpose of generating in-bound sponsorship leads. I’ve been extremely pleased with everything they have recommended and helped implement. I consider them as a trusted partner for our organization!

Adam Gronski
Head of PBS National Sales
“
Hiring The Postcard Agency to transform the PBS National sales website and ramp up our social posts was the smartest decision I’ve ever made! They met deadlines, were quick to understand what we were trying to convey and used cutting edge tools and ideas to give our brand a fresh look.

Patricia Cervini
Senior Manager, PBS Sponsorship Sales

Custom Website Design & Marketing Objectives

Build a beautiful, user-friendly and custom website communicating the benefits of PBS sponsorship to national advertisers
Generate quality leads across digital platforms
Increase email open and click rates while securing more email subscribers
Boost engagement across social media channels

Custom Website Design & Marketing Successes

Designed an award-winning website recognized with a Gold dotCOMM Award
Generated a record-breaking number of quality leads thanks to a well-researched SEO strategy and a fresh website design keeping target audiences’ search and website behaviors in mind
The new custom website design also broke records for average session length and pages per session
Broke records for open rates, click rates and email subscribers by creating a new email template, designing eye-catching graphics and A/B testing
Broke records for audience engagement and new followers across the brand’s Twitter and LinkedIn platforms with a mix of B2B, news and company culture-related content
Created modern videos, sales collateral and graphics touting the legacy of a 50-year-old brand

View The Website