Website Redesign Case Study: PBS National Sales

Inviting brands to align with a legendary media organization

PBS National Sales aligns brands with one of the most legendary media organizations of all time: PBS. Representing the largest collection of PBS content available, including Nature, PBS NewsHour and Washington Week, PBS’ national sponsorship team works with brands to help them share their stories with millions of viewers across traditional and digital media platforms. Read our website redesign case study to learn how we supported the team’s growth in four years and counting.

Boosting leads by 143%

When PBS National Sales asked us to redesign their website to support new business objectives in 2021, we couldn’t wait to get started. We designed PBS National Sales’ previous website in 2019, and after two years of growth, the team shifted its focus on new goals.

Tapping our website redesign, website development, search engine optimization and copywriting skills, we designed a sleek and minimal website that showcased PBS’s most beloved programs all at once. Streamlining the user experience for new PBS sponsors with data-driven research led to significant increases in contact form submissions and quality website traffic, supporting our client’s top priorities immediately after launching the website.

Client Feedback

  • The Postcard Agency has worked extensively with my company, PBS National Sales to develop a marketing and outreach plan for the purpose of generating in-bound sponsorship leads. I’ve been extremely pleased with everything they have recommended and helped implement. I consider them as a trusted partner for our organization!

    Adam Gronski
    Head of PBS National Sales
  • Hiring The Postcard Agency to transform the PBS National sales website and ramp up our social posts was the smartest decision I’ve ever made! Jonathan and his team are super talented creative geniuses who are so easy to work with. They met deadlines, were quick to understand what we were trying to convey and used cutting edge tools and ideas to give our brand a fresh look.

    Patricia Cervini
    Senior Manager, PBS Sponsorship Sales

Client Feedback

  • The Postcard Agency has worked extensively with my company, PBS National Sales to develop a marketing and outreach plan for the purpose of generating in-bound sponsorship leads. I’ve been extremely pleased with everything they have recommended and helped implement. I consider them as a trusted partner for our organization!

    Adam Gronski
    Head of PBS National Sales
  • Hiring The Postcard Agency to transform the PBS National sales website and ramp up our social posts was the smartest decision I’ve ever made! They met deadlines, were quick to understand what we were trying to convey and used cutting edge tools and ideas to give our brand a fresh look.

    Patricia Cervini
    Senior Manager, PBS Sponsorship Sales

Client Objectives & Challenges

  • Build a sleek, minimal and responsive website that’s easy to update
  • Showcase PBS programs available for sponsorship clearly and concisely
  • Convey the power of PBS sponsorship for national brands
  • Encourage qualified leads to complete contact forms
  • Increase quality website traffic

Website Redesign Solutions & Successes

  • We developed a data-driven customer journey inviting target audiences to explore PBS programs that are relevant to their marketing goals, resulting in a 143% increase in contact form submissions after 3 months of launching the new website
  • A minimal, clean and responsive website design enables PBS content and programming to take center stage, making it easier (and more exciting) for target audiences to learn about PBS programs available for sponsorship across desktop and mobile devices
  • Clear copy and calls to action paired with an intuitive web design enhance the user experience, encouraging web visitors to spend more time on the website and experience PBS sponsorship opportunities in a fresh new way
  • A robust search engine optimization strategy resulted in significant boosts in quality organic search traffic after just 3 months of launching the website, strengthening the client’s lead generation efforts
  • A simple yet effective sitemap and page hierarchy enables visitors to find the exact information they are looking for in seconds, resulting in more page views per session and a successful website redesign case study for the organization

Website Redesign Case Study Highlights

As a result of our website redesign and development services, PBS National Sales experienced the following growth 3 months after launching the new site:
143%
qualified leads increased by 143%
74%
Website users increased by 74%
68%
New website users increased by 68%
78%
Website sessions increased by 78%

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