Digital Advertising Services

First things first: We’ll get on a call to discover what you want to achieve with your digital advertising campaign. Who do you want to reach? What’s your main message? What actions do you want your audiences to take? We’ll then develop a campaign plan to support these goals.

After confirming your campaign strategy, we’ll build your ideal customer persona in our provider’s advertising system. We’ll create an effective target audience by integrating information from top consumer databases, including online and offline behavior, demographics, location and devices.

Then, we design and deliver your ads to networks your target audience frequents, producing a large amount of highly targeted impressions. We programmatically target audiences across your sales funnel to create even more in-market customers.

An auction is initiated to place ads in front of a current user and our advertising partner strategically negotiates and places the winning bid in real time to maximize your campaign spend.

The ad is then placed or played in front of the targeted user. If the user does not click the ad, you do not pay for the placement. With your ad placed almost instantly, the user is swiftly on their way to conversion. This is why we start tracking their post impression actions immediately. All of this happens in a matter of seconds, and we can automate and optimize on the fly.

Right after we launch your ad campaign, our algorithms and human campaign managers evaluate the types of ads and content your audiences are engaging with, and which types of ads and content are promoting the most conversions. We make continual tweaks to reach those groups and look-alike audiences to further strengthen your campaign’s success.

We repeat this process to achieve maximum campaign results for you. With real-time optimization, your ads will automatically adjust for peak performance to get the best ROI and biggest bang for your buck.

All impressions, clicks, conversions and data points are pulled into your very own dashboard so you can communicate your campaign’s successes to stakeholders in real-time.