Postcard Marketing Services

Affordable. Personal. Effective.

We might be living in a digital world, but humans still crave that personal touch from brands. Postcard marketing is one of the most cost-effective ways to share your message with target audiences in a tangible manner. 

Our team delivers white-glove postcard marketing services so you can enjoy all the benefits of direct mail without the heavy lifting. From designing your postcards to printing and mailing them to your audiences, we’ve got you covered from start to finish.

Postcard Marketing Campaigns Deliver Results

73%

73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. [1]

29%

Direct mail offers a 29% return on investment. [1]

28%

Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. [1]

Full-Service Postcard Marketing Support

Need help reaching your target audiences in a budget-friendly manner, but not sure where or how to start? We’re ready to provide the support you need. Launching successful direct mail and postcard marketing campaigns requires years of marketing experience and strong relationships with printers and mailers. 

We tap our years of experience and partnerships to plan and execute campaigns that deliver positive returns on investment. Whether you’re a realtor or a retailer, we know how to make your message stand out in a cluttered world.

Case Study: Postcard Marketing for a Realtor and Loan Officer

Realtor Mark Parker and mortgage broker Ajay Shah reached out to us to design a postcard that would help drive leads for them. In just 2 weeks, we designed, printed and mailed a custom postcard to their audiences across Central Texas, including San Antonio and Austin. 

A Tried-and-True Process

Our team developed an effective direct mail system to make the postcard marketing experience as seamless as possible for you. Here’s how we launch campaigns for clients like you:

Strategize

We’ll jump on the phone to discuss your goals and needs. Then, we’ll share a personalized questionnaire with you to dig even deeper into your campaign efforts. Your answers will help us determine your target audience, messaging, brand voice, calls to action, performance measurement and optimal delivery dates.

Define Audience

Postcard marketing is only as effective as your mailing list. After identifying your target audience, we work with you to finalize a mailing list you already own. Or, we locate new mailing lists that align with your target audience’s demographics.

Copywriting

Now that we know what you’re aiming to communicate and who you’re trying to reach, we write copy that expresses your message. Short and sweet, your postcard’s copy will educate recipients about you and your offer while encouraging them to take action. This takes 1-2 business days.

Postcard Design

The fun starts here. After your copy is approved, we have everything we need to start designing your postcard. We incorporate assets you provide, like headshots and logos, into a postcard we design in house. Our designers tap their expertise to create a postcard that stands out, all while representing you and your brand. This takes 4-5 business days.

Review

We’ll share the postcard design with you so you can provide feedback. Perhaps you want to use a different headshot or logo. Or, maybe you want to make the font a little bigger. Our standard postcard marketing package includes two rounds of revisions, giving you plenty of opportunities to watch your vision come to life.

Print

Once we receive your final stamp of approval, we send the postcard design to our printing partner. They will print your postcards with your recipients’ addresses. This step usually takes 3-5 business days.

Mail

When all of your postcards are printed, they are stamped and dropped in the mail. Your audiences will receive your postcard in 7-10 business days, depending on USPS’ delivery capabilities.

Evaluate

If you decided to include a custom URL, phone number and/or QR code on your postcard, we’ll be able to see how many website visits and phone calls the postcard generated for you. You’re welcome to provide us with your custom URL, phone number and/or QR code, or we can build these for you for a nominal fee.

Contact Us

Some people say postcard marketing is old school, but it consistently ranks as one of the most affordable and effective ways to connect with target audiences. Contact us to learn how we can help you maximize the power of postcards to achieve your business and marketing goals. You can also check out our pricing page to view our most popular postcard marketing packages.


Sources: Epsilon, Marketing Charts, and USPS, respectively; www.smallbizgenius.net/by-the-numbers/direct-mail-statistics.