Some people say, “all press is good press.” We beg to differ. Strategic, on-brand media coverage advances your high-level objectives. Random, piecemeal and negative stories could take away from your big picture. Our PR and marketing team works diligently to present your business and brand in ways that align with your objectives across media channels.
Do you want to connect with prospects in a new market? Maybe you want to announce a major shift in leadership or services you provide. Perhaps you’re doing great things for your community and want others to join your mission.
Regardless of your goals, our award-winning PR and marketing team can help broadcast your story with utmost precision. We maintain strong relationships with reporters and media outlets in local, national and international markets to secure impactful news coverage for you and your brand.
A strong PR strategy helps you secure effective media coverage. We explore your target audiences, business objectives, brand voice and other key elements to craft a custom PR strategy. We also determine brand positioning, build media lists, identify company spokespeople and conduct media training during this phase.
Well-written press releases can help you make a splash. We know what reporters value, and we use this knowledge to help your media pitch stand out in their inboxes. More importantly, we take the time to personalize pitches based on the reporter’s beat and expertise—an old-school tactic that reaps major rewards.
Maintaining strong, genuine relationships with reporters is key to your long-term success. We collaborate closely with reporters and engage with them across platforms to keep you on the top of their minds. We’re also masters of the art of following up. A simple “thank you” goes a long way in the public relations and journalism worlds. As a result, we make sure to reflect you and your brand in the best light possible during every step of the process.
Sometimes, things don’t always go according to plan. Perhaps an employee behaved irresponsibly while on the job, or someone made an unsettling discovery about your operations. During our PR strategy phase, we explore potential crises that may affect your business and industry. Then, we design messaging to mitigate negative press ahead of time, saving you time, headaches and money.
How many people did your last magazine feature or newspaper column reach? What about your TV interview? We use state-of-the-art PR software to measure the impact of your PR efforts. Assembling accurate impressions reports couldn’t be easier!
Our PR and marketing professionals know how to make your business or organization stay ahead of the pack. Thoughtful interviews allow you to showcase your leadership and expertise, all while creating meaningful relationships with audiences you want to reach. Learn how we help clients like you across industries.
We’re ready to help your business or organization reach new heights with a custom public relations strategy. Reach out to us to learn how we can secure impactful media coverage for your brand, including:
We work with businesses of all sizes nationwide. Complete this form to get your custom quote for PR and marketing services.