Fact: compared to paid media, earned media is a more cost-effective approach to keeping audiences engaged and informed. That’s why our PR team develops bulletproof public relations strategies to present brands like yours in the best light possible—especially during and after health crises and economic downturns. We tap our expertise and relationships with the media so you can keep audiences informed, enhance brand perception, boost credibility, stay top of mind and maintain relevance.
Some people say, “all press is good press.” We beg to differ. Thoughtful public relations strategies and on-brand media coverage advance your business or organization’s most pressing objectives. Random, piecemeal and negative stories could take away from your big picture. Read on to discover our team’s award-winning approach.
A strong PR strategy helps us secure effective media coverage for your brand. We explore your target audiences, business objectives, brand voice and other key elements to craft custom public relations strategies. We also determine brand positioning, build media lists, identify company spokespeople and conduct media training during this phase.
Well-written press releases can help your business or organization stand out in a crowd. We know what reporters value, and we use this knowledge to help your media pitch shine in their inboxes. More importantly, we take the time to personalize pitches based on the reporter’s beat and expertise—an old-school tactic that reaps major rewards.
Maintaining strong, genuine relationships with reporters is key to your long-term success. We collaborate closely with local, national and international reporters and engage with them across platforms to keep you on the top of their minds. We’re also masters of the art of following up. A simple “thank you” goes a long way in the public relations and journalism worlds. As a result, we make sure to reflect you and your brand in the best light possible during every step of the process.
Sometimes, things don’t always go according to plan. Perhaps a health crisis caused you to close shop, or someone made an unsettling discovery about your operations. While developing public relations strategies for your brand, we explore potential crises that may affect your business and industry. Then, we design messaging to mitigate negative press ahead of time, saving you time, headaches and money.
How many people did your last magazine feature or newspaper column reach? What about your TV interview? We use state-of-the-art PR software to measure the impact of your PR efforts. Assembling accurate impressions reports couldn’t be easier, giving you the numbers you need to demonstrate the value of your investment in public relations.
The Postcard Agency is a 100% remote marketing and public relations collective, meaning our team members work from their homes or coworking spaces across the U.S. Our founder and CEO, Jonathan Ochart, leads the team from his office in San Antonio, Texas.
Our San Antonio PR team’s national presence gives us an edge in securing local, regional, national and international media coverage for our clients. Do you want to connect with prospects in a new market? Maybe you want to announce a major shift in leadership or services you provide. Perhaps you’re doing great things for your community and want others to join your mission.
Regardless of your goals, our award-winning San Antonio PR team can share your story with utmost precision. We maintain strong relationships with reporters and media outlets in local, national and international markets to secure impactful news coverage for you and your brand.
Our PR professionals know how to keep your business or organization ahead of the pack. Thoughtful interviews allow you to showcase your leadership and expertise, all while creating meaningful relationships with audiences you want to reach. Learn how we help clients like you succeed across industries.
We’re ready to help your business or organization reach new heights with a custom public relations strategy. Reach out to us to learn how we can secure impactful media coverage for your brand, including:
We work with businesses of all sizes nationwide. Complete this form to get your custom quote for PR services—or simply ask a question!