Retail Marketing & PR Services

By designing strong and creative retail marketing and public relations strategies, we’ve helped brick-and-mortar and e-commerce retailers boost sales, introduce new products to untapped audiences and outperform competitors.

Strengthen Sales With a Retail Strategy Tailored to Your Goals

It’s no surprise that more and more shoppers are purchasing products online, with about 40% of U.S. online shoppers buying several items each month. Do your retail marketing and public relations efforts address the growing transition to online shopping? Do they encourage in-store shopping as well?

Maybe your store already has an online presence. Do your website, content marketing and social media marketing initiatives differentiate you from your competitors clearly and effectively? 

We’ve boosted sales for hundreds of stores across the U.S., and we draw upon our proven retail marketing and PR experience to help small and large retailers achieve their business and branding objectives. Whether launching products or expanding into new markets, The Postcard Agency works closely with brands like yours to make a splash in style.

Retail Case Study: Museum Store Sunday

Discover how we introduced Museum Store Sunday to millions of shoppers seeking unique and locally made gifts with a dynamic PR and influencer marketing campaign featured on 300+ media outlets like CBS, NBC, ABC, the Wall Street Journal and the Los Angeles Times.

  • 18.4 million estimated views
  • $6.8 million advertising value equivalent
  • 74 backlinks

Retail Case Study: MetalCoco

When MetalCoco’s founder reached out to us to build a custom Shopify site, we couldn’t wait to get started. Learn how we built a retail site that offered website visitors a more modern and streamlined shopping experience backed by a results-driven SEO strategy. 

  • 867% increase in users via organic search traffic
  • 580% increase in sessions via organic search traffic
  • 2-minute increase in average session length for users acquired via organic search

Refresh Your Retail Marketing Approach

Consumers crave retail brands that sell more than products alone. We set your store and products apart with cross-channel marketing strategies to illustrate your:

Quality Products

Customer Service

Promotions

Brand Mission

Retail Locations

Shopping Experience

Spur Sales With a Custom Retail Strategy

Website

  • Retail website design
  • Retail website copy
  • Retail-specific SEO strategy
  • Google Analytics

Video

  • Product demos/launches
  • Product tips & tricks
  • Customer interviews
  • Behind-the-scenes sneak peeks

Content

  • Designer Q&As
  • Product usage guides
  • Shopping tips & tricks
  • Catalogues & brochures 

More

  • PR campaigns
  • Influencer marketing
  • Email marketing
  • Branding strategies

Social Media Services for Retailers

  • Retail social media content creation & management (Instagram, Facebook, YouTube, TikTok & Pinterest)
  • Campaign strategy & management to meet retail marketing goals
  • Engagement with customers, influencers and designers
  • Social media post graphic templates
  • Monthly social media analysis

Elevate Your Retail Strategy With Us

We serve small and large retailers specializing in a range of products, including:

  • Fashion & Jewelry
  • Skincare & Cosmetics
  • Home & Design
  • Consumer Electronics
  • Luxury Goods
  • Food & Beverage

Let's Work Together

We work with businesses and organizations of all sizes. Explore our most popular packages here to get started.