CEO Jonathan Ochart Shares Social Media Marketing Tips on NBC 6 South Florida
Jonathan Ochart, CEO of The Postcard Agency, appeared on NBC South Florida’s “6 in the Mix” and “NBC 6 Pride” Wednesday, March 6, 2019. In his interview with host Jen Herrera, Ochart shared social media marketing tips to help viewers step up their social media game in a snap. If you want to enjoy more engagement across social platforms, check out the interview for actionable insights!
Read on for some snippets from the interview, along with even more social media marketing tips and tricks!
Organizing Social Media Campaigns
“A good way to get more followers is to plan campaigns ahead of time,” Ochart said. “If there’s a big event coming up, you can organize a campaign if that’s what your target audience is interested in to get more followers.”
Pro Tip: Get yourself a social media management tool, such as Buffer, so you can create and schedule your content when you have some downtime. This gives you opportunities to plan exciting campaigns before it’s too late.
Less is More
“Only use about 1-3 hashtags per post max,” Ochart said. “If you use a ton of them, social media networks won’t give you as much visibility.”
Pro Tip: If you’re just starting out and don’t have tons of engagement yet, choose more specific hashtags your target audiences are likely to follow, such as #miamibusinesses or #lgbtqrightsarehumanrights instead of #miami and #lgbt. When you choose less popular yet relevant hashtags, you have a higher chance of being seen by people you care about.
“You don’t want to fatigue your audiences,” Ochart said. “Usually, you should stick to one to two posts per day, unless there’s an event going on. If there’s an event going on, and you want people to be in the loop, use your live options. All major social media networks—Facebook, Instagram, Twitter and LinkedIn—allow you to go live so you can broadcast what’s going on and add a human element to your brand.”
Supporting Miami Beach Pride & the LGBTQ+ Community
We’re honored to work with Miami Beach Pride this year. In addition to providing the nonprofit organization social media, email and additional marketing services, we’re working hard to communicate that all are welcome to the annual oceanside celebration. If your business or organization wants to show its support of Miami Beach Pride and the LGBTQ+ community, consider organizing a campaign now!
“Everyone can share a campaign,” Ochart said. “For example, with Miami Beach Pride coming up April 1-7, 2019, you can start sharing quotes from LGBT people who inspire you or you can show how your business or you as an individual are prepping for the parade to show your support.”
Want to learn about our expertise in developing LGBTQ+ campaigns or discover more social media marketing tips? Click here!
About The Postcard Agency
The Postcard Agency connects brands with target audiences through dynamic digital, social media, content marketing and video marketing strategies. Crafty and creative, the Miami-based agency reinvigorates brands with imaginative and results-driven campaigns.
About “6 in the Mix”
“6 in the Mix” is NBC 6 South Florida’s lifestyle and entertainment Show hosted by Jen Herrera and Johanna Gomez, weekdays at 11:30 a.m.
About “NBC 6 Pride”
“NBC 6 Pride” is South Florida’s news source for LGBTQ news and events.
About Miami Beach Pride
Miami Beach Pride is a week-long celebration April 1-7, 2019, with special events, social mixers, dance events, a VIP gala an incredible two-day festival and parade.